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If you’re setting up the operations for an NFT project that combines digital assets and real-world gifts, the partnership between MeTown and DeForm is a perfect case study for you. MeTown is an innovative NFT project featuring Japanese Yubari melons, and DeForm is the leading web3 forms and allowlists provider. Together, they created a Yubari Melon Digital Ambassador program that rewarded community members with actual melons and helped with data verification and shipping logistics. The key to success for any digital collectible initiative is to create a smooth experience for both the creators and the collectors. Read on to learn how DeForm powered MeTown’s operations!
MeTown is an innovative NFT project founded by Mr. Kazu Tanaka from Hokkaido that combines the innovation of digital collectibles via blockchain technology with real, physical, delicious Yubari melons.
In 2023, MeTown launched the Yubari Melon Digital Ambassador program. By purchasing a Yubari Melon NFT, you own a voucher to redeem a Yubari melon and redeem the right to become a Yubari Melon Digital Ambassador, officially recognized by Yubari City.
After purchasing a melon NFT, not only will you receive a real melon at your specified shipping address, you also receive the following community member benefits:
- join an online community of Yubari melon farmers and digital ambassadors
- experience special farming at the Yubari melon farm
- get access to special meet-ups online and in person
MeTown utilized DeForm for verifying NFT ownership and collecting melon delivery addresses. The form created with DeForm can be customized in terms of fonts, colors, and images, resulting in a form that aligns with MeTown's brand image. Furthermore, the form has a wallet connect feature. Upon connecting the wallet, the form checks on-chain data to verify whether the form-filler actually owns the Melon NFT. Additionally, the data output function to CSV and Google Sheets (Excel) made information verification during tallying easy.
The ability to download mailing address information of verified NFT owners in CSV or Google Sheets (Excel) format allowed for rapid information sharing with the Yubari melon supply chain managers, ensuring no delays in shipping the Yubari melons, which have a short prime season and need to be dispatched urgently.
With traditional form products like Google Forms and TypeForm, after collecting information, one would have to write custom scripts to check on-chain data and verify if the entered information matches the wallet information of the person filling out the form. Using DeForm eliminates this hassle. By using DeForm, MeTown saved over 50 hours of engineering time and could focus solely on collecting data from the target users.
The collaboration between MeTown and DeForm efficiently streamlined the processes of verifying NFT ownership and collecting delivery addresses. Mr. Tanaka, the founder of MeTown, stated, "DeForm is an indispensable solution for all companies launching web3 projects that combine digital assets (NFTs) with real-world assets (RWAs). Without DeForm, we would have had to spend a significant amount of time on cumbersome NFT ownership verification during the already busy melon dispatch season. One point I can recommend about DeForm is its alignment with your brand. Specifically, you can set key visuals and custom url domains according to your brand, ensuring that the essence of your brand is communicated clearly to customers. It also has marketing features that brands desire, such as Twitter share links for users to express their joy upon receiving the melon."
DeForm isn't just a form. It's a powerful tool for streamlining NFT project operations and ensuring the collection of reliable data. Whether you're an engineer, marketer, or entrepreneur, with DeForm, you can maintain your brand image and efficiently collect accurate data. This allows you to focus the saved valuable time and resources on growing your project and enhancing customer satisfaction!
Try DeForm now: https://deform.cc